BEFORE.ANYONE.ELSE
When do we truly love others? When we focus on ourselves! This is a solid foundation for our brand philosophy. "Before anyone else" is a bit selfish, but such a correct and strong attitude! To start with oneself and therefore to give the most valuable essences to the most dear people.
The things that we surround ourselves with should organically fit into our picture of the world, not to interfere, but to help, to give joy by themselves. We create BAE BY CHE collections based on these ideas.
The things that we surround ourselves with should organically fit into our picture of the world, not to interfere, but to help, to give joy by themselves. We create BAE BY CHE collections based on these ideas.
REAL UNDERWEAR
THE FIRST BRAND MODEL
BRIEFS FOR SLEEP AND HOME CHILLING
BRIEFS FOR SLEEP AND HOME CHILLING
100% ITALIAN
AND LACK OF ANY TAGS
PERFECT SYNTHESIS OF CONVENIENCE AND AESTHETICS
DURABLE, BUT REALLY
SOFT COTTON
SOFT COTTON
"CLOSED SEAMS"
ON THE INSIDE
ON THE INSIDE
VADIM CHE
The brand was founded in 2020 by the architect Vadim Che, who has accumulated vast experience in the development of solutions for interiors, furniture and graphic design, which is certainly reflected in our products, where form is one of the foundations!
YOU - BEFORE ANYONE ELSE
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